This is topic Blatant Sexism: Car Commercials in forum Books, Films, Food and Culture at Hatrack River Forum.


To visit this topic, use this URL:
http://www.hatrack.com/ubb/main/ultimatebb.php?ubb=get_topic;f=2;t=023797

Posted by BannaOj (Member # 3206) on :
 
This isn't a true Dobie.
/rant

Right now I have been seeing a toyota smallish SUV commercial that drives me up a wall.

It shows a bunch of kids. To paraphrase:

The little girl says "one day I'm going to be walking down the aisle"

Then a little boy says "one day I'll be going to college"

And a third little boy says "one day I will have kids of my own"

It shows a couple more shots of little girls and boys of varying ethinicities looking cute and looking at a frog at some point.

But it bugs the heck out of me. The girl isn't going to college or having a family. No, the others are so sterotypicalyl doing male wage earner things it makes me sick.

I normally don't let these things get to me. Beer commercials don't bother me in the slightest.

I guess to me it is the explotation of children into stereotypes that bothers me. And there is nothing wrong with getting married, don't misunderstand, but just the way the ad is so one dimensional really gets under my skin.

/endrant

AJ

[ April 25, 2004, 11:37 PM: Message edited by: BannaOj ]
 
Posted by Megachirops (Member # 4325) on :
 
Heh. They probably thought they were avoiding charges of sexism by having a boy want kids.
 
Posted by Lalo (Member # 3772) on :
 
Hey, AJ's kinda cute... And she's saying something about Toyotas...

I wonder if my local dealership's still open...
 
Posted by Hobbes (Member # 433) on :
 
Personally I pretty much don't bother finding any ads offensive. Undoubtly what they show is based on extensive consumer reasearch, I think it's more indicative of current trends than a bias in those making the ads. I mean, it's true, at least in my experience, that women tend to place much more importance on marriage then guys. The fact that not everyone does doesn't make this invalid, just not unversal. So I, as a guy who thinks the world of marriage, am not really offended by the fact that it was the girl who was looking towards that, I'm more saddened that there are so many guys who think so little of it.

Now sitcoms and other TV shows, those can get my goat, milk it, and serve it for a fine Sunday dinner. [Mad]

Hobbes [Smile]
 
Posted by BannaOj (Member # 3206) on :
 
I've mentioned that ads rarely bug me. Most of the time I read a book during ads. But this one just got to me for some reason.

AJ
 
Posted by Xaposert (Member # 1612) on :
 
I'm not sure that qualifies as "blatant" sexism.

Maybe possible slight sexism...
 
Posted by Hobbes (Member # 433) on :
 
I think it's because you need more hugs AJ. Tell Steve to get working on that.

Hobbes [Smile]
 
Posted by mackillian (Member # 586) on :
 
*beats hobbes with a stick*

That was really condescending.
 
Posted by Hobbes (Member # 433) on :
 
I suppose it could come off that way, however I think AJ knows when I tell her to make Steve give her hugs it's because I want to have AJ get hugs as opposed to whatever the heck reason I'm using. And you should be aware of my thoughts on the importance of hugs too Mack after WenchCon. [Razz]

Hobbes [Smile]
 
Posted by advice for robots (Member # 2544) on :
 
Hobbes, one cannot win.
 
Posted by Synesthesia (Member # 4774) on :
 
One irratating series of ads are those poxy dumb Dodge SUV ads with the lunky man going on about Hemis and his woman talking about drives in the country... [Mad]
 
Posted by BannaOj (Member # 3206) on :
 
Tres you are right, it isn't blatant, it is more insidious and subtle sexism,(which may be why it ticks me off more) but I was quasi-dobieing another thread.

AJ
 
Posted by zgator (Member # 3833) on :
 
I like the SUV commercial that shows how stable the SUV is by focusing on a woman putting on her makeup on the way to work. She shows up at the office looking great, while the woman in the lesser SUV looks like a clown.

I think it's great how they stand up and say it's OK to put on makeup while driving.
 
Posted by Danzig (Member # 4704) on :
 
It is a commercial. Why would it not be offensive?
 


Copyright © 2008 Hatrack River Enterprises Inc. All rights reserved.
Reproduction in whole or in part without permission is prohibited.


Powered by Infopop Corporation
UBB.classic™ 6.7.2