This is topic TV question in forum Books, Films, Food and Culture at Hatrack River Forum.


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Posted by mr_porteiro_head (Member # 4644) on :
 
Why do they feel the need to blur out logos on T-shirts, hats, etc. on TV?

If the logos are obscene or offensive, I can understand why they'd feel the need to remove it, but they seem to do it with all logos.
 
Posted by Valentine014 (Member # 5981) on :
 
That would be free advertising. You have to pay to have your logo in a TV or movie.
 
Posted by Megan (Member # 5290) on :
 
Also, some companies don't want their logos seen on/associated with various shows.
 
Posted by Friday (Member # 8998) on :
 
Sometimes stations want to avoid upsetting current advertising customers by blurring out the logos of competitors. For example, a network that has an advertising contract with Pepsi would want to avoid broadcasting Coke logos.

With many corporations being owned by parent companies, it is often difficult to know what parent companies own what products. So, instead of tracking the ownership of every product that apears on screen, the stations simply blur out all products that are not paid to appear.
 
Posted by ketchupqueen (Member # 6877) on :
 
I have a friend whose job is actually to talk to people whose trademarks they want to use on the show she works for. If she doesn't get their permission or doesn't get hold of them on time, they get edited out or covered up. Some shows are really good about covering things up with fake labels; some are more into getting permission; some just blur everything out. It depends on the budget, the amount of time available, and the producers.
 
Posted by human_2.0 (Member # 6006) on :
 
And things like Harley Davidson are TM'ed and I don't think you can even broadcast it without permission...? I'm guessing. I know it is true of stock photographers. They can't sell pictures of Harleys.
 


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