This is topic SuperBowl Advertisements in forum Books, Films, Food and Culture at Hatrack River Forum.


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Posted by Farmgirl (Member # 5567) on :
 
Give your opinions.

Which ones worked this year, and which ones didn't?

Linky to review all the ads

There were a few I liked -- like the Coke "Love" one (like Grand Theft Auto, but he does nice things). And the lab-wanting-to-be-a-Dalmation one.

FG
 
Posted by Carrie (Member # 394) on :
 
The one with Brett Favre. No other commercial got the reaction from the entire group with whom I watched the game as did that one.
 
Posted by FlyingCow (Member # 2150) on :
 
I liked the office survivor commericals - they were clever. Especially the part with the delivery guy.

The Budweiser one with the crabs stealing the cooler got a big laugh from our group, too. As did the Rock/Paper/Scissor commercial.

The hands down WORST, though, was the Map-monster/Ultraman commercial. That was just terrible, though it had a lot of competition. many times during the night, one of us would say - "And someone felt that was worth half a million dollars."

Edit: I also wanted to note that so many of this year's commercials were repeats. The "Coke Love" GTA commercial, for instance, had already been aired before. As had the very awesome "wacky world inside the coke machine" commercial. Lots of old repeats - like the Blockbuster "mouse" commercial from a few years back.
 
Posted by Mig (Member # 9284) on :
 
I like the FedEx ad for ground shipping the don't judge based on the name. "Well said Mr. Turkeyneck" had me in stitches.

Most of the ads were underwhelming.
 
Posted by Liz B (Member # 8238) on :
 
We pvr'd the SuperBowl just to watch the ads and I gave up at halftime. How disappointing. Not a single memorable ad.
 
Posted by MrSquicky (Member # 1802) on :
 
The Robert Goulet wrecking the office one was my favorite. Nearly all of the adds were for CBS shows, though. And, CSI doesn't seem to me to need all that much hyping during the Super Bowl. Of course, there was that "It's funny because Marriage sucks." show that I think is actually an experiment for how much you can get by solely on marketing. But I got the feeling that they had some major trouble selling ads this year.
 
Posted by Farmgirl (Member # 5567) on :
 
quote:
The hands down WORST, though, was the Map-monster/Ultraman commercial.
Definately a play off of Power Rangers -- so maybe the younger crowd thought it was cute spoof.

I had heard rumor that was supposed to be a Junior (Earnhardt) "Apocalypse" commerical, but I guess the decided to hold onto that and not air it until the Daytona 500.

FG
 
Posted by Kelly (Member # 9576) on :
 
The Budweiser dalmatian one was cute.
 
Posted by zgator (Member # 3833) on :
 
quote:
The hands down WORST, though, was the Map-monster/Ultraman commercial.
That was one of my favorites, but I was always a big fan of Ultraman when I was kid.
 
Posted by Tresopax (Member # 1063) on :
 
Map-monster was great! I also rather enjoyed the slapping one, the Favre one, and office survivor. However, I think the best was the robot who lost his job.

The worst was hands down GoDaddy.com, because I still have no idea what the site is supposed to be.
 
Posted by ketchupqueen (Member # 6877) on :
 
I didn't mind the Map-Monster, either.

The best one I've seen so far is the "Connectile Disfunction" one. Almost got water up my nose on that one. Robert Goulet is the close runner-up.

I was seriously disturbed by the mouse one.

I also think the GoDaddy.com one was awful.
 
Posted by ketchupqueen (Member # 6877) on :
 
*skips K-Fed*
 
Posted by Farmgirl (Member # 5567) on :
 
quote:
The worst was hands down GoDaddy.com, because I still have no idea what the site is supposed to be
GoDaddy has always ran rather tasteless ads. But they are just a domain hosting service.

FG
 
Posted by ketchupqueen (Member # 6877) on :
 
I also have no clue what IZOD is.
 
Posted by MrSquicky (Member # 1802) on :
 
The first GoDaddy ad was pretty good, but the gag has kind of worn thin.
 
Posted by Kasie H (Member # 2120) on :
 
I *loved* the robot who has a bad dream about making a mistake on a GM car.
 
Posted by Amanecer (Member # 4068) on :
 
quote:
"It's funny because Marriage sucks."
It's sad that I have no idea which show you're referring to- there's just too many that fit the description.
 
Posted by BlackBlade (Member # 8376) on :
 
quote:
Originally posted by Farmgirl:
quote:
The hands down WORST, though, was the Map-monster/Ultraman commercial.
Definately a play off of Power Rangers -- so maybe the younger crowd thought it was cute spoof.

I had heard rumor that was supposed to be a Junior (Earnhardt) "Apocalypse" commerical, but I guess the decided to hold onto that and not air it until the Daytona 500.

FG

Sorry to nitpick but it was more likely a throwback to ultra man

http://www.webraw.com/blog/ultraman.jpg

^^ Ultraman

http://www.youtube.com/watch?v=taRPwYe1EYA

^^ Music Video featuring Advertisement character.

Though I will concede that Power Rangers and Ultraman for all practical purposes could be the same show.
 
Posted by BlackBlade (Member # 8376) on :
 
Sorry to double post but I read an article in the NYT's where the writer said that he thought just about every instance of violence in the ads (paper scissors rock, slapping replacing fist bump, the two men tearing out pieces of chest hair) were all referencese to the war in Iraq and the underlying message of these ads was, "We should not treat each other this way."

Ill be polite and just say I think he is seeing something that is not there.
 
Posted by Kasie H (Member # 2120) on :
 
I"m not convinced it had anything to do with Iraq, but I did think the ads were more violent than usual. I thought the ad with the heart and his "attackers" was *awful*, and I really wasn't a big fan of the career builder one where they get performance reviews and are basically being tortured (I thought the other two were ok).

I mean....ick. Not a product I'd want to buy.
 
Posted by Mig (Member # 9284) on :
 
Here's the link to the article:
http://www.nytimes.com/2007/02/05/business/media/05adcol.html?_r=2&pagewanted=print&oref=login&oref=slogin

I suppose that this loon at the NYT's (Stuart Elliot) taped the ads and the played them backwards to reach this conclusion. Does anyone wonder why the NYT is losing money hand over fist?
 
Posted by FlyingCow (Member # 2150) on :
 
While I didn't see any Iraq connection, the general themes of the commercials were very dark, imo. Lots of negative vibes and not a whole lot of positive.

My girlfriend's comment was that the commercials were just very depressing this year.
 
Posted by erosomniac (Member # 6834) on :
 
The video game Coke ad, while not new, was my favorite. I also liked the out-of-work robot, and I found the Garmin one funny.

The AHA one was horrifying. I was actually upset after watching that one.
 
Posted by Farmgirl (Member # 5567) on :
 
I am corrected, BlackBlade. I'm not familiar with Ultraman -- so I just associated it with the closest thing I'm familiar with (from back when my kids watched those stupid shows).

ketchupqueen -- my son also didn't know IZOD, so I suppose it hasn't been a big name in brand-wear like it was when I was a teen. 25 years ago, it was a big deal to wear IZOD clothing.

FG
 
Posted by T_Smith (Member # 3734) on :
 
The worst commercial for me was the Doritoes/Checkout Girl commercial. I will never, ever eat another Dorito.
 
Posted by Dr Strangelove (Member # 8331) on :
 
I second T_Smith. Some fell flat, but that was ...disturbing. It made me actively avoid Dorito's, not want to buy them.

My favorite ones were probably the office jungle ones. Those were good.
 
Posted by Dr Strangelove (Member # 8331) on :
 
Ok, does anyone have a link to the Connectile Dysfunction commercial? Someone else mentioned it but I missed it.
 
Posted by Farmgirl (Member # 5567) on :
 
On that link I gave first post -- select "third quarter" then click the first video "Sprint - Broadband"


That is the connectile dysfunction

FG
 
Posted by BlackBlade (Member # 8376) on :
 
eros: That was my favorite commercial too, though I had seen it about 4 times previously. The first time was in a movie theater and I couldn't stop laughing the commercial was just so subtle in going from appearing to be GTA to "good guy helps everyone." It took me about 7 seconds to realize he was helping everyone not molesting them.

Farmgirl: Like I said, they could be the same show, Ultraman and power rangers do the EXACT same thing in almost the EXACT same way. I would be VERY surprised if anybody in the US had ever SEEN an episode of Ultraman. I lived in Malaysia for 4 years and there are enough Asians where shows like Ultraman and DragonBall Z were current with being popular in Japan.

I was very surprised when I came to the US in the summer of 1999-2000 and found DragonBall Z was becoming insanely popular in the US, it had been all the rage from my perspective back in 1992 and since the series was over in 1996 I figured that DBZ was going to be just another way cool cartoon/anime/whathaveyou. America kept it alive for at least another half decade.
 
Posted by Elizabeth (Member # 5218) on :
 
KQ-

Izod(Lacoste) is the clothing maker that created the "alligator" polo short, long before the Polo(Ralph Lauren) Polo shirt. It has always long been the flag of the prepster.

I was surprised by an ad for Izod.
 
Posted by Architraz Warden (Member # 4285) on :
 
Favorite one not mentioned here yet would be the slap greeting one. Predictable slapstick, but still funny.
 
Posted by Kwea (Member # 2199) on :
 
I watched Ultraman....and Johnny Sokko and his Giant Flying Robot...when I was a kid.


In the US.
 
Posted by Icarus (Member # 3162) on :
 
I watched Ultraman as a kid in the US too.

Most of the ads sucked. I actively hated the heart attack one and the suicidal robot one.

My favorites (not counting beer ads, because, while often brilliant, they tend to run together in my mind) were Robert Goulet and the Ultraman/Map-Monster ad. The beer one that sticks out in my mind as the best was the one with the couple picking up dangerous-looking hitchhikers who were carrying Bud Light . . . I thought it was brilliant how the axe guy was scared of the chainsaw guy . . . or do I have it backward?
 
Posted by Shanna (Member # 7900) on :
 
I didn't like the Map commercial because it seems every Superbowl has a Japanese-monster-ripoff commercial. Last year was the Hummer.

I really liked the Career Builder ads. They remind of the series of commercials with the out-of-work Genghis-Khan invaders.

I found the GM robot commercial very disturbing. Memorable but depressing.

And I still love the good-guy Coke commercial no matter how many times I saw it since I worked at a movie theatre.
 
Posted by Nighthawk (Member # 4176) on :
 
Didn't see the game, and didn't see these until now. I almost cried at the unemployed robot.

My favotite? "He has Bud Light..." "...and a chainsaw..."
 
Posted by FlyingCow (Member # 2150) on :
 
The hitchhiker one was funny - forgot about that one.

As for the japanese monster commercials, I thought both this year's map monster and last year's hummer commercials were both awful. Maybe I disliked the map one even *more* because it conjured supressed memories of the hummer commercial from last year. :shudder:
 


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