I think it is more to prevent fan fiction than to prevent piracy. It is also so you know that Orson Scott Card had his hand in the project. I could be wrong that's just what I always thought. I think that the logo first found its home on IGMS.
You'd think that OSC's name plastered across the covers would be enough.
It seems to me like he's trying to turn Ender's Game into more of a household name, perhaps to help get the movie off the ground? The "Actual Ender's Game" thing seems like a brand logo.
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