Hatrack River Forum: Marketing Harry Potter for Adults

This is topic Marketing Harry Potter for Adults in forum Books, Films, Food and Culture at Hatrack River Forum.

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Posted by Scott R (Member # 567) on :

Link

Why does this frighten me so?

Posted by sarcasticmuppet (Member # 5035) on :

I think the biker thing's a bit weird. I know they have the first three books (at least) in modest-looking paperbacks. I always thought those were marketed toward adults.

Posted by dkw (Member # 3264) on :

I can't decide if this is very funny or very sad. Maybe both.

Posted by sarcasticmuppet (Member # 5035) on :

Maybe if more adults read them, they would go back to being adult books. I mean, really, the only things that make them juvenille are the characters.

Posted by Jexxster (Member # 5293) on :

I had no idea there weren't "enough" adults reading them. Anywhere I have worked and at school there was always a lot of anticipation for each new release.

I suppose it just strikes me as odd. I can see something such as this for the first one or two, but it seems to me the Harry Potter books are pretty well established throughout our culture, even without psuedo-adult adds.

Posted by blacwolve (Member # 2972) on :

This is random, but really good children's books bring Grace Chetwin and H. M. Hoover to mind. Has anyone ever heard of them?

Posted by Jexxster (Member # 5293) on :

I was given a book by Grace Chetwin once. I think it was "The Starstone". Really good read, unfortunately I think it was the last in a series, so I felt a bit out of the loop. Someday I should check out the others.

I also have always really enjoyed (and still enjoy) Lloyd Alexander.

Posted by Ryan Hart (Member # 5513) on :

::snort:: I don't think Harry Potter needs a marketing change. It's seemed to work so far.

Posted by Icarus (Member # 3162) on :

I don't see anything wrong with them.

I think they're cute!

(j/k [Smile]

)

Posted by Suneun (Member # 3247) on :

I'm very amused by the advertisements. They sound quite tongue-in-cheek. At the bottom, they mention invisibility cloaks as fashion that goes with everything!

What more could you want, really?

Posted by newfoundlogic (Member # 3907) on :

I don't see a problem with it and I agree with sarcasticmuppet, the real theme of the books, especially the last two, are very adult.

Posted by Human (Member # 2985) on :

Hey! That shaggy guy is Indian Larry! COOL!

Oh. Yeah. The marketing campaign is silly. [Big Grin]

Posted by blacwolve (Member # 2972) on :

Jexxter, yea, that is the last book in a series, but it's a really cool series, you should definately check it out!