Well, as Simon Furman says: “The movie-verse feels quite different to me, with its own audience and far more rooted in the real world-" *snerk* "in the real wor-" *SNORT* "in-" *BWA-HA-HA-HA-HA-HA*
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This is my second favorite quote about the Transformers movies: “I think story and character often get submerged in the crash, bang wallop, but who can argue with a $700 million plus box office tally?”
My favorite was where one of the producers said that in the second movie they were going to aim for the "same depth of character" as the first movie.