quote:Roughly 18 months after Frito-Lay, with great fanfare, launched a biodegradable SunChips bag made from plant material that was billed as 100% compostable, the company is yanking the noisy material from the packages of five of six SunChips flavors immediately.
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The bag illustrates the sometimes unexpected bumps that can trip up companies trying to do the right thing environmentally. SunChips sales have declined more than 11% over the past 52 weeks (excluding Wal-Mart, which doesn't share its data), reports SymphonyIRI Group, the market research specialist.
SunChips are some of the only chips I still eat, and I've definitely noticed the extreme loudness of these bags.
I think that SunChips did a good thing in making these decomposable bags, but unfortunately the tiny cost of the bizarre volume of the bag's crinkles won out over whatever benefit consumers could see. Ah, well. At least they'll keep trying.
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SunChips should wander down the organic chip aisle some time. I've seen other bags made from similar stuff that were probably half as loud.
Posts: 2283 | Registered: Dec 2003
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While I do find the topic interesting, I would mostly like to commend you on your original and witty thread title. Posts: 7877 | Registered: Feb 2003
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I just recently bought my first bag of Sunchips with the offending bag material. It was so loud that the cashier at the grocery store commented on it. And it prompted a discussion at a little party that I threw.
I didn't find a problem with it, and none of my guests did either. But it WAS noticeable. You'd think that they could have turned it into a positive with a witty ad campaign.
Posts: 688 | Registered: Nov 2008
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posted
it's even a bigger difference than the video suggests. I mean, they're honestly difficult to use without driving people around you nuts.
Posts: 15421 | Registered: Aug 2005
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quote:Earlier this month, Frito Lay announced it was bowing to consumer demand and discontinuing its compostable bag for all but one flavour of Sun Chips brand in the U.S.
When news of the U.S. rollback broke, the story was widely reported in Canada as if it was happening here too. Now Frito-Lay Canada, with partners Capital C and Fleishman-Hillard, is embarking on a wide-reaching awareness campaign to let consumers know that the compostable bags aren't leaving shelves on this side of the border. The company is running full-page ads in La Presse, Calgary Herald, Vancouver Sun, The Globe and Mail and Toronto Star for an open letter explaining the situation to Canadian consumers.
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