This is from Locus...if the link works:
(They've got a link of their own in the article.)
It's of double significance. First that it's a new market to exploit.
But, also, it's an announcement that John Joseph Adams is leaving The Magazine of Fantasy and Science Fiction. I take this to be of significance, because it was his name and signature that was on every computer-generated form letter rejection slip I've gotten in the past few years...