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Author Topic: New column: If I buy all the stuff, do I still have to see the movie?
Chris Bridges
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If I buy all the stuff, do I still have to see the movie?

This summer the Darknight Detective takes on his fiercest, most implacable foe yet, worse than Catwoman, more dangerous than the Penguin: a wave of 43 determined racecar drivers.

And you thought you'd never hear anyone say the words "worse than Catwoman" ever again.

In the latest publicity stunt by NASCAR and Warner Brothers, the June 19 NASCAR Nextel Cup race at Michigan International Speedway will be the "Batman Begins 400," in honor of the upcoming new Batman movie named, of course, "Begins 400." The movie's Batmobile -- which is supposed to be a menacing assault vehicle but comes off as a really big RC car -- will be on hand to do a lap, and Mark Martin's No. 6 Ford Taurus will be sporting a nifty Bat signal on the hood. I'm not quite getting whatever point this is supposed to make, other than "please go see the movie, please please please."

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DarkKnight
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Ummm, I don't have any connection to the movie but as the name implies I am a bit of a fan. [Smile]
It's just marketing, and like the said in Spaceballs, the true power of the Universe is Merchandising!!!!! [Smile]

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Kwea
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[Evil]
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Chris Bridges
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DVD extra: the original version of one section that I liked but couldn't get to work. Sigh. Kill your babies...

"The undisputed, unstoppable natural force in movie marketing is, of course, Star Wars. It’s not enough that the current hike in gas prices is very possibly due to the sudden surging demand for plastics to meet the needs of the LucasArts empire so that fans can achieve their dream of owning their own body weights in action figures. You’ve hardly begun! You must also drink Darth Dew Slurpees and eat Star Wars Cheetos (in Yoda Green or Darth Vader black), which presents the interesting mental image of the evil Sith Lord slouching in his chambers scarfing down fistfuls of snack food while he plays 'S.W.A.T. IV.'

"Plus now you have to choose between milk chocolate 'Jedi' M&Ms and dark chocolate 'M-Pire' M&Ms, which adds an upsetting moral ambiguity to my snacking I’d never had to deal with before, not to mention the amazement that someone would actually want to acquire all all seventy-two (seventy-two!) of the collectible chocolate-smeared candy wrappers. The actual movie seems almost incidental.

"Is this a hidden message? 'Junk food is the path to the dark side. I sense much cholesterol in you...'"

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no. 6
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*pats Chris on the back for not bringing up the Viagra issue with Mark Martin....*

That must have been a serious temptation, dude. [Wink]

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Dan_raven
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Very good. (I prefer Frank Miller's Batmobile anyway. It would crush the competition)
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Eaquae Legit
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Vader tots... [ROFL]

*wipes a tear* This one made me laugh harder than ever... My mom had to come see if I was okay, I was laughing so hard.

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James Tiberius Kirk
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Hehe. You think this is bad? Wait 'til Microsoft starts marketing Halo 3 (or a Halo movie even).

--j_k

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