posted
Most of you I'm guessing are not aware, but I've recently launched my own company - Darklight Interactive - to create and promote "alternate reality games" and viral marketing.
As ironic as this might sound, I'm having a hard time coming up with my OWN marketing text for the website. There's only so much of BS I can stack on top of something that can otherwise be described in a single sentence.
Anyway, I jsut created the corporate site and launched it, so I'm looking for opinions. In particular, I'm looking for opinions from those of you that are not part of the ARG atmosphere and, in essence, don't know what the hell I'm talking about. I want the text on the main page to be understandable even by those in the cheap seats.
And, for the record, Visual Studio does not have a spell check, and I'm too lazy to cut/paste it from Word. So I'm sure I spelled something horribly badly.
posted
That page needs more pictures. You should make the text on that page longer, and go into more detail about things you've already done. That's just my 2 cents worth.
Posts: 3354 | Registered: May 2005
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posted
You think you can say it all in one sentence because you already understand the concept.
After reading all your text, I still don't understand the link between alternate reality games and viral marketing. I'm sure its obvious to someone in the field, but if you are trying to sell your service you need to explain it who people who don't know about viral marketing but might be interested if they had a clue.
Posts: 12591 | Registered: Jan 2000
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posted
Yeah, I didn't understand the link between the two, either. I think I assumed that his clientele would, which may not be true.
Posts: 3354 | Registered: May 2005
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posted
It's not a good idea to actually use the term "buzzwords" in your marketing. At best it implies a kind of shallow, "me, too" attempt to to catch the wave of the latest trend; at worst, it suggests either that the company doesn't really understand the concepts beyond recognizing their popularity, or has attached itself to the concept because of said popularity without any real enthusiasm or gift for implementing it.
Merriam-Webster itself defines buzzword as: an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen .
It might be more effective to say something like:
"Alternate reality games" and "viral marketing campaigns" have played heavily in the success of many recent properties. These tools create campaigns where the customer becomes an advocate for the product, drawing in acquaintances, friends, and family to share in a broader experience.Posts: 3826 | Registered: May 2005
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