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Went to the mall, and they were giving out free cones, with free ice cream in those cones. FREE! Walk in, order, walk out, no pay, FREE. I took advantage of this. I took advantage of this 3 times. Apparently, it was to get people to donate to the Ben and Jerry's Stores choice of charity, this one was someone about homeless pets. So naturally, I donated like 2 bucks.
But free ice cream!!! Nice way to end the day.
Posts: 9754 | Registered: Jul 2002
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posted
From an economic point of view, do you think they could raise more money:
A) by charging for the ice cream cones but donating 100% of what they charge to the charity
-OR-
B) by giving away the ice cream and asking for donations?
I'm not complaining about free ice cream. I'm just curious as to which strategy would net more money for the charity. Any economic majors have an idea about this?
Posts: 1423 | Registered: Sep 2003
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In terms of economic efficiency, it makes more sense to give directly to the charity. But by having free ice cream days, they'll attract more people to their stores, and imprint their names with good connotations and unique twist on many people's minds -- people that will be good potential customers for quite some time to come.
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Wow, I *must* be tired. Reading the thread title I imagined T openining a freezer and letting a bunch of little Ben & Jerry cones into the world. O_O
Posts: 3636 | Registered: Oct 2001
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I feel it is my duty to all those that might have been jealous that I am reaping what I have sown today.
Posts: 9754 | Registered: Jul 2002
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