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» Hatrack River Forum » Active Forums » Books, Films, Food and Culture » "Real beauty" commercials (updated) (Page 1)

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Author Topic: "Real beauty" commercials (updated)
Chris Bridges
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Dove's "Evolution" commercial

It's a time-lapse video of a woman being prepped, shot, and Photoshopped for a billboard. The final result bears very little resemblance to the actual woman (or any actual woman), yet the final result is what women are supposed to aspire to become.

Edited to add: this site has a walk-through demo on how magazine covers are retouched.

And here's some sample shots from a commercial retoucher, showing before and after shots.

[ October 19, 2006, 01:46 PM: Message edited by: Chris Bridges ]

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BlackBlade
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Saw this yesterday I'd always heard about this, but its illuminating to see it.
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erosomniac
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It's a tired message, but a much better presentation than we're used to seeing.

Good job, Dove.

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mackillian
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One of the eyes looked wonky. o_O
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ludosti
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It's very interesting to see the metamorphasis of advertising. I remember several months ago my husband showed me the online portfolio of a guy that manipulates photographs for advertising. The before and after (and transitional) photos were astounding, especially on some of the popular actresses. Now I'm going to have to see if I can find it again....
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Storm Saxon
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So, what I'm hearing here is that anyone can be a model.

*packs bags*
*heads to New York*

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TheHumanTarget
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Everbody I know looks this good...<shrug>
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Chris Bridges
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It was probably www.glennferon.com , but his portfolio is under construction so the before and after shots aren't currently available.
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ludosti
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Yes! That's the one I was thinking of!
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pH
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Ah, the winners of the Internets. One of the youtube comments:

quote:
My problem with this kind of campaign is that we have enought ugly women as is. Can you imagine the amount of "fuglies" that are going to be walking around if we tell the little girls taht its ok to be ugly?
[Roll Eyes]

-pH

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Belle
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Thank you for posting, Chris. It's the first thing I'm showing to my 13 year old daughter when she gets home from school today.

Bravo, Dove! (by the way, I've been impressed with their "campaign for real beauty" before, and I buy their deodorant and soap because of it)

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katharina
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I went to a meeting yesterday and one of the attendees asked me if I was still sick. I wasn't wearing too much makeup that day and I hadn't been able to take a shower that morning because the water was turned off (long story - my fault), but that was kind of funny. He looked so sad for me. I didn't have the heart to tell him that this was actually how I really looked without the makeup and cute hair and jewelry.
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Hank
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Wait, so the fashion industry had a "distorted image of beauty?"

Wow. I'm so glad you told me. Thanks, Dove.

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Lyrhawn
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Wow.

Great commercial though.

Looks more like a PSA almost than a commercial.

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Belle
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Am I right in that I think I'm detecting a note of scorn or derision as in "Geez, like we didn't already know that." [Roll Eyes]

If so, I want to emphasize that the commercial is probably not for you then. So you know that, you aren't swayed by the body image portrayed in fashion, you're comfortable in your own body. Great. Good, that makes me happy.

But I can tell you as the mother of a 13 year old and someone that volunteers with and plans to teach pre-adolescents, it IS a message many of them need to hear. I've even overheard this type of conversation among my daughters and her friends:

A: I'm so fat.
B: You are not, I can see your ribs.
A: but there's a pooch in my belly.
B: Everybody has SOME little poochiness, even models.
A: They do not.
B: Yes they do, they airbrush photos.
A: Only to take off zits and stuff. They're still real skinny, the camera adds ten pounds, so in person they're even skinnier. Not nearly as big as me.

I know we would all like to think that pre-adolescents don't have a distorted view of what beauty is, but I'm afraid there is too much truth in it. Many of them do think they have to look like the person on the magazine covers to be pretty.

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ClaudiaTherese
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Well said, Belle.

Well said.

----

Edited to add: And thanks, Chris.

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BlackBlade
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Hank: Its one thing to say it its another thing to actually demonstrate it.

Even if an idea is repeated so often that its believed by the majority there are still alot of people that until they check the pudding might say they believe it but they don't. I still have to talk to my wife all the time about her looks.

I honestly resent waking up to it and having to address it everyday often more then once. I love my wife for everything she is, if she wants to tone up with exercise I am happy that it makes her happy. But that sometimes just isnt enough she sees a girl on a poster and says, "Thats what I want to look like honey!" I resent the fact the fashion industry lies to people about what they should aspire for.

If we watched sports events but it was never live and censors could edit out all the mistakes athletes make, it would start making children upset everytime they made a mistake because they would misunderstand that mistakes are inevitable no matter how hard you try.

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Juxtapose
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The part that creeped me out was when they photoshopped her head about two inches up. I thought to myself, "NO NECK STRETCHY! NO!"

My internal monologue degrades when I'm alarmed.

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BlackBlade
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quote:
Originally posted by Juxtapose:
The part that creeped me out was when they photoshopped her head about two inches up. I thought to myself, "NO NECK STRETCHY! NO!"

My internal monologue degrades when I'm alarmed.

Interestingly enough you COULD actually increase the length of anybodies neck by 2 inches easily. There are African tribes that do it by a much larger margin with rings designed to slowly stretch the neck. If it became fashionable to have a naturally longer neck (no photo shop) I wouldnt put it past some models embracing it, women have put up with more obnoxious practices in the name of fashion.
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ricree101
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I think that you and I have different definitions of the word easy.
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mr_porteiro_head
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I have vague recollections of some movie where a person put himself into traction to stretch out is spine to barely bring his height up to a certain height. I'm remembering that it was so that he could join the military, but I don't know.

Does this sound familiar to anybody?

No, it wasn't Gattica. [Smile]

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Chris Bridges
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I wonder what would happen if a coordinated team of big name fashion designers, magazine editors, TV and movie studio heads, and advertising marketers decided, just for the fun of it, to change society's mind and make them think that, say, nipples were boring but elbows were exciting and sensual.
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blacwolve
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mph- It sounds sort of like Miles Vorkosigan. Not, but could that be where you're getting the idea?
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pooka
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Chris, you're just trying to get a bunch of us to walk around with our nipples showing to desenstize people. That's going to work.
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vonk
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Yeah, I sometimes have problems like this with my lady friend. She was picking a yahoo avatar and asked me which one looked more like her, the "skinny" one or the "full figured" one. The skinny one was akin to a barbie and there is no way a person could look like that and live longer than a week. The full figured one looked like a normal person. In retrospect, I suppose I shouldn't have said that though, because she got kinda pissed. Gah! It's just so frustrating when people, especially grown people, are still buying in to and perpetuating these unrealistic/impossible standards.
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TomDavidson
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quote:
That's going to work.
Woot!
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Ecthalion
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i dont so much know if its the actual sight of a nipple that makes men get excited. Perhaps its what the nipple does and perhaps that if the nipple make and appearence so probably does the rest of the body.
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vonk
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quote:
Perhaps its what the nipple does
Golly I hope not. I mean, I love a glass of milk as much as the next guy, but... *shudder*
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Chris Bridges
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Heck with that, I'm an elbow man.
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ClaudiaTherese
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The clavicle is well-nigh underappreciated.
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Dan_raven
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Well that is udderly ridiculous.

(flees from the thread before pumelling begins)

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mr_porteiro_head
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quote:
mph- It sounds sort of like Miles Vorkosigan. Not, but could that be where you're getting the idea?
No, this memory is from years and years ago, and I just recently read Vorkosigan.

I'm remembering somebody wearing a type of halter on his head with a rope attached up to a pully and down to a weight.

I know of a more recent story that acutally happend, where a professional sumo wrestler had collagen or something implanted in his scalp to barely get him up to a legal height to compete.

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BlackBlade
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Actually Chris (lol I mispelled your name Christ, then realized your name was an intentional mispelling of Christ) In Saudi Arabia they are all about elbows and the tricep area of the arm. But of course THEY prefer their women big, and they even have fat farms to help girls gain weight. They prefer to have enough fat on the upper arm that it can jiggle.

When I worked at my college's testing center they held a team meeting to address sexual harrassment. We were informed that the elbow was the least sensual part of the body, and that if we needed to touch other coworkers to get their attention, we needed to touch their elbows. It became an in joke to seductively rub the elbow area of a coworker as a way to greet or get their attention.

I lol everytime I see wierd Al's music video of Amish Paradise and some Amish boys are reading an Amish version of Playboy and the girl is exposing her shin on the cover.

In China until around the mid 20th century it was fashionable for women to bind their feet as a means to make their feet fit in shoes that resembled a lily petal. It became such a big deal that court officials were known to take a pair of their favorit lover's shoes on business trips so that they could sleep with them and always be reminded of their lovers feet. Incidentally it wasnt the foot that was hot, only the shoe itself therefore a women who could wear it was hot. Take the shoe off and the sock and its just aweful how deformed a bound foot looks. Never under estimate the power of lust I guess. You won't see me taking my wife's panties and bra with me on such trips.

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Chris Bridges
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Blogged about it, and included my own Photoshopped self. Behold! I am glorious!

Actually I'm still pretty creepy, but at least my skin is clear now.

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El JT de Spang
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I saw the site with the before and after photoshopping months ago (linked here, probably). It was unbelievable.

Belle, I've also heard a ridiculous number of women (and girls) utter similar sentences, convinced that if you have any fat deposits anywhere on your body then you are 'fat'. It drives me nuts.

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katharina
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quote:
We were informed that the elbow was the least sensual part of the body, and that if we needed to touch other coworkers to get their attention, we needed to touch their elbows. It became an in joke to seductively rub the elbow area of a coworker as a way to greet or get their attention.
Hmm...I have heard that the way to get a guy to notice and like you is to touch their elbow. Three times at a party, and you'll have their attention. In my completely unscientific experience, it usually works.

I don't think it's sexual, though. I think it's personal - it means you're paying attention. Personal attention is appropriate in many more situations than romantic/sexual attention would be.

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kmbboots
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quote:
Originally posted by BlackBlade:
...We were informed that the elbow was the least sensual part of the body...

Katisha is going to be pissed!
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El JT de Spang
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quote:
Hmm...I have heard that the way to get a guy to notice and like you is to touch their elbow. Three times at a party, and you'll have their attention. In my completely unscientific experience, it usually works.
Uh, if you're a cute girl I'm not sure there is a place on a guy you can touch three times without getting his attention.
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Storm Saxon
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I love nice girls. You're all so cute. [Kiss]
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pH
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Yeah, I was always taught when flirting to touch the guy's arm.

-pH

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Storm Saxon
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Oh, JT said it in a non-lecherous way. I couldn't manage it.
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ElJay
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I would be distraught if I didn't have a guy's attention after touching his elbow once. But my eye contact is probably much more forward than kat's. [Wink]
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El JT de Spang
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Course, if the elbow brush doesn't work you can always fall back on old faithful -- the crotch brush.

/better, Stormy?

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katharina
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JT and Stormy: You're darling. That's really sweet. [Smile]

Added: Oh! That wasn't there when I posted. [Blushing]

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Storm Saxon
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Of course, you could not touch anything and just use The Blonde Mating Call....
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El JT de Spang
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*snort*
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pH
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quote:
Originally posted by katharina:
JT and Stormy: You're darling. That's really sweet. [Smile]

Added: Oh! That wasn't there when I posted. [Blushing]

Now look what you've done! You've gone and scandalized kat! Shame on you. [No No]

-pH

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TheTick
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quote:
Originally posted by ElJay:
I would be distraught if I didn't have a guy's attention after touching his elbow once. But my eye contact is probably much more forward than kat's. [Wink]

I don't know, kat's eye contact is pretty darn forward. [Wink]
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rivka
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quote:
Originally posted by Storm Saxon:
Of course, you could not touch anything and just use The Blonde Mating Call....

And that would be, "I am soooo drunk!"?
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El JT de Spang
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quote:
Now look what you've done! You've gone and scandalized kat! Shame on you.
Hey, my advice wasn't for kat. It works for any woman in nearly any social situation!

edit: Though, I imagine if kat tried it you'd read an obituary the next day that prominently featured the words, "death by mortification."

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