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To be honest, there's so much s**t. Most of the things we praise aren't very good.

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Thank goodness science fiction is not dependent on the graces of the editors of the New York Times Review, otherwise you'd have to follow this formula:

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So there's the recipe: Emphasize non-fiction books. Demote literary fiction. Promote (judiciously) commercial novels. Cover the book industry more and individual titles less (Keller says he intends to fill the long-empty book publishing industry slot in business, which -- as with other media beats -- requires "a thick skin to stand up to the spin and the whining.")

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Read the whole thing, as they say, at: