Here's another interesting article on self-publishing success, this time in the WSJ. I thought Hugh Howey's encounter with the big publishing houses was interesting in light of what Unwritten posted about contracts.
Hugh Howey hit the marketing quint-fecta on all five corners and in consequence demonstrated how a quality product sells itself. Effective marketing's four corners: package, advertise, promote, and publicize. But all they do is give notice of product availability. The one that matters in the end is word-of-mouth buzz about a must-have quality product. And not coincidentally, Howey demonstrated that all contract terms are negotiable when a product has arms and legs on it.