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Here's another interesting article on self-publishing success, this time in the WSJ. I thought Hugh Howey's encounter with the big publishing houses was interesting in light of what Unwritten posted about contracts.
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Hugh Howey hit the marketing quint-fecta on all five corners and in consequence demonstrated how a quality product sells itself. Effective marketing's four corners: package, advertise, promote, and publicize. But all they do is give notice of product availability. The one that matters in the end is word-of-mouth buzz about a must-have quality product. And not coincidentally, Howey demonstrated that all contract terms are negotiable when a product has arms and legs on it.
However, despite all the "perfect storm" of marketing and timing and self-promotion, I'm reminded that at the center is a well-told story that resonates with a broad readership primed to receive it.
Mazel tov to Mr. Howey.
Respectfully, Dr. Bob
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posted
The WOOL omnibus is the best thing I read last year. Howey is compelling to listen to in interviews as well.
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