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The "Browncoats," as Firefly's most devoted fans are known, have been campaigning to bring the show back almost since the moment it was canceled in late 2002. Now they'll get their wish, albeit in a new form.

"We see virtual worlds as an extraordinarily promising new entertainment medium," said Adam Kline, Fox Licensing's vice president of media enterprises in an e-mail. "We believe Multiverse can deliver an experience that will remain true to the original series, while enabling a whole new level of personal involvement for fans."

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The universe of Firefly and its spinoff film, Serenity, featured everything from Old West-style towns to futuristic urban environments, gritty spaceships and pastoral retreats -- freedom fighters, oppressive government agents, smugglers, outlaws, mercenaries, trader, townsfolk, futuristic geishas and a race of corrupted humans known as the Reavers.

Bringing those environments and character types to life as an online game will be a challenge: Multiverse is not a game developer, but rather a platform provider whose product is still in beta. Instead of making the game itself, the company will hire a development team that will craft the virtual galaxy using Multiverse tools.

"We want to find someone who wants to do something unique and fun and interesting, not just a re-skin of World of Warcraft or Star Wars Galaxies," Bridges says.

Because the underlying technology is already in place, "I feel confident that we'll see something the public can play sometime in 2008," he adds.

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Corey Bridgets, Massive's Executive Producer, says: 'If you're doing science fiction, you have to really think it out and create an incredibly rich environment that is compelling in its own right, and worth exploring and going back to week after week. That's what Joss Whedon did with Firefly.'"

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