Let me preface this by saying that it makes my brain hurt.
I got an advertisement with the last HP book from amazon.com for a series of products from Seagate.
Their slogan? "Your On."
Not "You're On", no. "Your On."
Now, I looked this up on Google, and found two people who said they contacted Seagate's PR department.
This person says that the PR department admitted that it was an error and would be fixed.
This person says that the PR department said it was deliberate. She got a specific message from the company that stated:
quote:"Your On" is spelled this way to indicate that Seagate is your (possessive) access to being "on." In essence, Seagate = On.
This version ties the connection more closely to Seagate (as your access to being 'on') as opposed to the more traditional spelling of "You're On," which places the emphasis more closely on the consumer and away from Seagate itself.
This makes no sense to me.
Especially when I read the last line of their ad card: "It's the freedom of knowing wherever you are, whenever you need it, Your On."
That's like saying: "It's the freedom of knowing wherever you are, your couch."
Now, the Grammar Girl site said that it's marketing speak - and complaining about its grammar is akin to complaining about spelling errors in graffiti.
But, it still makes my brain hurt.
Anyone else have this reaction?
Edit: You really shouldn't spell "grammar" two different ways in the same sentence.
For a more serious answer: everyone is guilty of typos, brain farts, and other mistakes. That's not a sign of hypocrisy or anything, though. That's just being human. The fact is, though, there are people who don't know how to use correct grammar, spelling, and punctuation and don't care, people who don't know but are willing to take steps to improve, and people who by and large use these elements correctly. I greatly prefer reading the posts of people in the latter two groups.
ADDED: I don't, as a general rule, comment on the writing errors of other posters. But I do happen to think I write pretty well myself.
Posts: 13680 | Registered: Mar 2002
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There is a billboard on the interstate that I pass every day driving home. It's for a church and it says, in huge letters:
Are you making an EMPACT?
EMPACT is huge, four foot tall letters at least.
Now, what you should know is that it's an acronym - the E is for evangelism, the M for missions, etc. Okay, fine I can see that - but there is nothing on the sign that indicates it's an acronym. I only found out because I was laughing about it with a group of friends and one of them happened (though I didn't know it before) to attend that church and explained it to me. I told her it made me feel better, but there were still thousands of people who drive by the sign every day thinking it's just wrong. If I were the marketing genius who did this, my sign would be like this:
Are you making an E.M.P.A.C.T.?
That way, people driving by don't think that the church is full of people who cannot spell "impact."
Posts: 14428 | Registered: Aug 2001
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- A car for sale at a gas station around the corner from me had a painted sign on the window that read: "Run's Good"
- A Baltimore City bridge had a painted sign that read: "Baltimore - The City that Reads". That is, until someone spray-painted a "B" before the word "Reads" - seemingly hoping it to read "The City that Breeds". However, since he apparently didn't read so well, it ended up as "The City that Breads." Then again, maybe the tagger just has a rye sense of humor...
Posts: 3960 | Registered: Jul 2001
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