I work in a small company, we have three picture framing stores in the LA area. We are signing up with a new bit of internet advertising on Yelp, and we have a choice to make. We can choose to have a slideshow running (silent) on our page as soon as someone clicks in, or we can have a video that they can opt to watch. It will not play unless they click on it.
So my question is this.
If you were looking at information on a listing for a company, would you opt to watch a video, knowing that it's going to be a commercial of sorts?
My contention is that most people wouldn't opt to watch any more advertising than the copious amounts that are already thrust upon us. But the guys that are doing the production (regardless of which option we take) swear their numbers show that the video works better.
Well, in my experience as a user of the internet, the slideshow is probably going to slow down the loading of the entire site. At some point, I just click away and go somewhere else if things take too long to load.
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Obviously people do watch videos, there are so many of them even on ads.
Personally, I think it depends on how you display it. If it's a service I want and you have a nice set up with a short explanation which sounded like what I wanted, I would watch it. Say how long it is.
And even though it the slide show isn't suppose to slow things down, I think that depends on the user's computer, bandwidth, how busy the network is, how many pics, etc... I have found some slideshows load fast while others not so fast.
I'm thinking a video wouldn't do any harm, and might do some good...so long as the bulk of the information can be "got" somewhere on site once the video is done.
My limited business experience is pre-computer, however. Online stuff is chiefly entertainment to me. I might watch an on-site video or link to---if the people are or the business is known to me. I'd be less likely to look at it if I were coming in completely cold, knowing no one, never having dealt with anyone.
If it played automatically, I might click off and exit before it went too far...
This isn't actually on our website, it's on our Yelp page. If you're not familiar with Yelp, it's like a directory whose main point is to have users rate the various businesses listed. Registered users can post reviews and give ratings. It has all og the pertinent information of a directory page, with a link to our website, of course.
Our website is full of information. I'm really pretty proud of it as I provided the content, both written and photographic. We also had a great web designer come up with the layout. I think my profile has the link if anyone cares to look.
Okay, I just went to our Yelp listing. It seems they already set up a slide show using images from our website. Not ideal, as they include the gold frame around the images which is part of the web page graphics and not the framed art, but it gives an indication of how it might look. It was a static picture before, with an option to look at two others that I posted.