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Author Topic: Marketing Harry Potter for Adults
Scott R
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Link

Why does this frighten me so?

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sarcasticmuppet
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I think the biker thing's a bit weird. I know they have the first three books (at least) in modest-looking paperbacks. I always thought those were marketed toward adults.
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dkw
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I can't decide if this is very funny or very sad. Maybe both.
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sarcasticmuppet
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Maybe if more adults read them, they would go back to being adult books. I mean, really, the only things that make them juvenille are the characters.
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Jexxster
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I had no idea there weren't "enough" adults reading them. Anywhere I have worked and at school there was always a lot of anticipation for each new release.

I suppose it just strikes me as odd. I can see something such as this for the first one or two, but it seems to me the Harry Potter books are pretty well established throughout our culture, even without psuedo-adult adds.

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blacwolve
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This is random, but really good children's books bring Grace Chetwin and H. M. Hoover to mind. Has anyone ever heard of them?
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Jexxster
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I was given a book by Grace Chetwin once. I think it was "The Starstone". Really good read, unfortunately I think it was the last in a series, so I felt a bit out of the loop. Someday I should check out the others.

I also have always really enjoyed (and still enjoy) Lloyd Alexander.

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Ryan Hart
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::snort:: I don't think Harry Potter needs a marketing change. It's seemed to work so far.
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Icarus
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I don't see anything wrong with them.

I think they're cute!

(j/k [Smile] )

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Suneun
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I'm very amused by the advertisements. They sound quite tongue-in-cheek. At the bottom, they mention invisibility cloaks as fashion that goes with everything!

What more could you want, really?

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newfoundlogic
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I don't see a problem with it and I agree with sarcasticmuppet, the real theme of the books, especially the last two, are very adult.
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Human
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Hey! That shaggy guy is Indian Larry! COOL!

Oh. Yeah. The marketing campaign is silly. [Big Grin]

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blacwolve
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Jexxter, yea, that is the last book in a series, but it's a really cool series, you should definately check it out!
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