So I went to cubs today to buy my groceries for the week...and I needed some eggs, I was looking at the different prices for the eggs, and for half a dozen of grade A mediums of a specific brand was 99 cents...for a dozen of the exact same ones (grade A mediums, of the same brand) was 2.30...so much for the sliding scale of more is cheaper. Of course I doubt anyone actually notices, but do they really make more money? Thinking about that...it means that they're not making their full potential with the half dozens (which are literally the dozen cartons cut in half), if they sold the half dozens for 1.35, the people that need a dozen will still buy by the dozen, and those that buy only half will still only buy half...and they'd pad their profit margin by another 66 cents per half carton...or they'd do the smart thing and rais the price of half to 1.50 and those that only want half dozen will still buy half dozen, and yet they still won't loose any profits for the dozens, this also has the double benefit of moving more product (saying more people will buy by the dozen to make it worth it)...there's a reason people use the sliding scale in pricing...I'd like to know the genius that did this pricing...because they want to move more product in order to keep their costs low (the more they buy, the lower the price they get from the farms). Has anyone else noticed this? Satyagraha
Posts: 1986 | Registered: Apr 2001
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Except in discount stores like CostCo, you will find many of the "large economy size"s to be more expensive than the more commonly sold sizes.
The main cost driving sales-price isn't the manufacturer's charge for the product, but rather the shelf space that the package occupies multiplied by the amount of time that the package sits on the shelf.
I believe that volume sizes are occasionally more expensive simply because the store figures that people will buy the volume size assuming it's more economical, whether or not it is, in fact. If I were you, I'd buy two half dozen eggs.
Posts: 1112 | Registered: Jan 2003
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