posted                   

quote:

---

Originally posted by Shmuel:
On another note... Old Spice Man answers a question by the daughter of the actor who plays Old Spice Man.

---

Posts: 4393 | Registered: Aug 2003  |  IP: Logged | 

posted                  

quote:

---

Mustafa’s Old Spice ads, which include two TV spots and a series of 87 videos for an online campaign, have reportedly increased sales for the company by a whopping 107 percent.

---

Posts: 891 | Registered: Feb 2010  |  IP: Logged | 

posted                   

quote:

---

Originally posted by Wingracer:

quote:

---

Mustafa’s Old Spice ads, which include two TV spots and a series of 87 videos for an online campaign, have reportedly increased sales for the company by a whopping 107 percent.

---

This has got to be one of the best ad campaigns ever in a dollar spent per sales increase standpoint.

---

Posts: 14316 | Registered: Jul 2005  |  IP: Logged | 

posted                   

quote:

---

Originally posted by BlackBlade:
For sure, but the time commitment for the actor I imagine eclipses most other ad campaigns. But I can definitely think of other ad campaigns that were a bigger time and money investment, with less effect.

---

Posts: 884 | Registered: Mar 2005  |  IP: Logged | 

posted                   

quote:

---

For sure, but the time commitment for the actor I imagine eclipses most other ad campaigns. But I can definitely think of other ad campaigns that were a bigger time and money investment, with less effect.

---

87 videos, averaging 1-2 minutes each = 4 hours, give or take. It's really not that much considering there was no wardrobe or scenery change.

And I bet it was fun as hell to do!

I'm amazed they were able to do it, considering some of those videos were published within hours, sometimes minutes, of the tweets they were made for.

Posts: 3486 | Registered: Sep 2002  |  IP: Logged |