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While their marketing department sure has dropped the ball in the past, I don't think we can safely place the blame for the cancellation of this show on them.
Posts: 16551 | Registered: Feb 2003
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Cancelling... I don't know why they have to cancel it after just a few episodes... It was getting interesting too. Posts: 9942 | Registered: Mar 2003
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I thought about this thread when I saw that this was cancelled.
It's a shame. I watched the first episode and thought it had potential. Plus, poor old Nathan Fillion is getting a reputation as a show killer. Posts: 1528 | Registered: Nov 2004
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I can't complain about the amount of marketing for Drive, but I can complain about the quality.
It was too vague, just pushing "Drive!" for a month without showing you any of it. It wasn't until a week out or so we even got scenes with dialogue to get an idea of what to expect.
Running two episodes on Sunday and the next on Monday sounds good if you're going to watch 'em all, but people who missed Sunday had no reason to watch Monday since they weren't caught up.
"Heroes" succeeded, despite complicated storylines and lots of characters, because NBC kept rerunnnimg blocks of shows at different times to give people every chance in the world to catch up. And they immediately put every episode online for free for the same reason. FOX put the shows on MySpace but didn't advertise it very well.
And they should have waited and made this a summer show instead of a mid-season replacement. It was competing with first run shows people were already invested in.
Granted, all of this is hindsight...
Posts: 7790 | Registered: Aug 2000
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You'd think hindsight would be 20/20... but Fox keeps screwing up, and their hindsight is legally blind.
Posts: 3960 | Registered: Jul 2001
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